Real Estate SEO

With the migration of estate agents to the internet, it is becoming ever more expensive to advertise your real estate company online. So although it is still possible to make an ROI from other forms of online advertising it is becoming more cost effective to invest your advertising budget on SEO.

By using SEO techniques to drive your leads into the sales funnel you win on a number of fronts, firstly you are not sharing your leads with other portal subscribers. You have the opportunity to harvest their contact details so that you may enter them into your database. Also a large number of people prefer to find a local estate agent online than to find the property through a portal.

It is now a well known statistic that traffic from organic searches is more valuable than traffic driven to your website and although local searches on Google have made geographical positioning more important you can still get excellent traffic through organic searches by good keyword research. Indeed it may be more important than ever to get the right team optimising your real estate website for the right keyword phrases.

We can look at an example where keyword research and optimisation is important.
If you search for estate agent in (some town) you will usualy see the local searches dominate the front page but search for country cottage in (some place) and these local searches are out of the picture.

So you can see clearly how you can get lots of very targeted traffic by optimising your pages for the search engines.

Our SEO campaigns include the following services and they are completed in a specific order to maximise there effect.

Consultation On SEO, Gathering Data, Keyword Research, Keyword Report, Title Tag Optimisation, Meta Tags Optimisation, Graphics Optimisation, Google Site Map Submission, Yahoo Site Map Submission, Monthly Progress Reports, Search Engine Submissions, Provide Articles, Social Bookmarking Submissions, Directory Site Submissions, Competitor Research Analytics Link Building through a large number of web properties, Copywriting Service and Online Press Promotions.

This process does of course take a number of months to complete but we predict that you will be very happy indeed with the results.